Nov 2, 2026
What Car Dealers Want From Auto Loan Leads in Canada
Canadian car dealers want leads they can get approved. Learn who qualifies, how dealers work auto finance leads, and which ads cause returns.
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Canadian loan affiliate program
Promote loan offers we own and run.
CreditMarketing.ca is the affiliate and lead generation network behind brands such as Loans Canada, My Auto Approval and Prêts Québec. Your traffic lands on our own branded forms, not on a middleman's.
Already a partner? Log in
Some of our consumer brands
Loans Canada
Directly integrated with lenders
My Auto Approval
Car financing applications
Prêts Québec
Loans for Quebecers, in French
Each application is matched with lenders, dealerships, brokers and insurers that buy from us directly.
Millions
Get your share of millions in commissions paid every year
Real-Time
S2S postbacks, pixel tracking and reporting on every commission
$400+
Top payout per qualified lead*
Weekly
Payouts available to top affiliates
*Top payout on select offers. Payouts depend on the offer, channel and lead quality.
Recognized as one of Canada's fastest-growing companies
As seen on TV
You might've seen us on TV!
Our Loans Canada commercials have aired on Canadian TV, so many of the people your traffic sends us already know the name before they land on the form.
Promote a brand people knowLoans Canada TV commercial, "The Worst Interest Rate" (2022, 30 seconds)
Why it converts
We are the offer, not a middleman
Most affiliate networks pass your traffic to someone else's form (and often to us 😉). Ours goes to consumer brands we built, run and answer for. That changes what you can earn from every visitor.
Visitors land on a real brand
Your clicks arrive on forms from our own brands, such as My Auto Approval and Prêts Québec, instead of an unrecognized form.
French traffic, covered
Prêts Québec gives your Quebec and French-speaking visitors a brand built for them in French, not a translated form.
Buyers behind every form
Applications are matched against lenders, car dealerships, home equity brokers, credit counsellors and insurers that buy from us directly.
2012Connecting borrowers and lenders since
Canada's original lender network
The largest and longest-running lender network in Canada
Since 2012 we have built direct relationships with lenders across every major credit product in Canada. Many are directly integrated with us, so qualified applications reach them in real time, and more of your traffic finds a buyer.
Personal loans
Payday loans
Auto loans
Home equity
Business loans
Debt relief
Title loans
Insurance
Browse our lender database
Offers
See the offers
What you can promote
Loan, auto, debt, credit, home equity and insurance offers for English- and French-speaking Canadians.
Loans
Personal and payday loans
Personal loans, payday loans and homeowner loans for borrowers across the credit spectrum.
My Auto Approval
Car financing
Auto loans and car loan refinancing, matched with dealerships and auto lenders.
Debt and credit
Debt relief and credit
Debt consolidation, credit counselling, credit repair, credit monitoring and credit building.
Home
Home equity and refinancing
Home equity loans and refinancing for homeowners, placed with brokers and lenders.
Insurance
Insurance
Life, auto, tenant and home insurance quotes.
Prêts Québec
Quebec, in French
Loan offers built for Quebec consumers and written in French, on a brand made for Quebec.
Payouts depend on the offer, the traffic channel and lead quality. Your affiliate manager shares current rates once your account is approved.
Tracking and tools
Built for media buyers
See every lead and commission as it happens, and send the signal back to your ad platforms.
S2S postbacks
Real-time commission postbacks carrying your own sub IDs.
Event postbacks
Separate postbacks when a lead is created or a commission changes.
Meta CAPI ready
Pass hashed match keys and click IDs back to Meta through your postback URL.
Pre-pop API
Send visitors to our forms with the details they already gave you filled in.
White-label forms
The journey can start on your own site, under your brand.
Real-time reporting
Leads, commissions and returns in your portal as they happen.
HTML pixels
Fire Facebook, TikTok, Google or other pixels on conversion.
Creatives & landing pages
Banners, email copy and landing pages, ready to run.
A real affiliate manager
A person who knows your traffic, not a ticket queue.
500,000loan applications studied
Original research
Who really gets approved for a loan?
We studied half a million personal loan applications from our network to see which borrower traits go with getting funded: credit, income, employment, home ownership and more. Use it to choose your audiences, angles and verticals.
Read the study
Getting started
From sign-up to first commission
1
Create your account
Tell us who you are, where your traffic comes from and what your goals are.
2
Meet your affiliate manager
Every account is reviewed and approved by a person, who sets you up with the right offers and payment terms.
3
Launch and track
Grab your links, connect your postbacks and watch leads and commissions come in.
The team
The people you will work with
No call centres and no middlemen. The people who run the brands answer your email.
Scott Satov
President
A serial entrepreneur with 15+ years in financial technology, Scott founded VersaPay (TSX:VPY) and launched Loans Canada in 2012. He holds CA and CFA designations.
Connect on LinkedIn
Cris Ravazzano
Head of Operations
Part of the company's founding team, Cris designed the products, technology, and marketing that power the network. Today he runs its day-to-day operations.
Connect on LinkedIn
Sharon Drake
Head of Partnerships
An industry veteran and trusted name in Canadian lending, Sharon is the first person most partners meet, matching affiliates and advertisers with the offers that fit them best.
Connect on LinkedIn
Caitlin Wood
Chief Editor
Caitlin has spent over a decade making personal finance easier to understand. As our Chief Editor, she keeps the content across our brands clear, accurate and engaging.
Priyanka Correia
Associate Editor
Priyanka helps manage and run our promotional email content and the creatives we build with partners, making sure every campaign is accurate, on brand and ready to send.
Alberto Arredondo
Head of Technology
Alberto has nearly 20 years of development experience. He keeps our platform running smoothly behind the scenes and is always building what comes next.
Looking for leads?
Lead generation for Canadian lenders, dealers and brokers
Leads come from Canadians applying through our network, including our own brands Loans Canada, My Auto Approval and Prêts Québec. Choose exclusive or shared leads, filter by province, postal code, product and income, and receive them straight in your CRM.
Lenders
Home equity brokers
Car dealerships
Credit counsellors
Insurance providers
Business financing
From the blog
View all posts
Guides for affiliates and advertisers
Oct 14, 2026
How Much Is a Personal Loan Lead Actually Worth?
Two identical records can be worth very different amounts to the same buyer. What actually decides a personal loan lead's value in Canada, and why the bid is not the number to manage.
Sep 9, 2026
More Buyers, Same Lenders: Why Ping/Post Pays Less in Canada
In a lender pool this small, more buyers does not mean more demand. What CASL lets a lead buyer actually do, and why revenue per applicant is the number that matters.
Sep 8, 2026
Financial Intent Is Perishable: A Personal Loan Lead's Shelf Life
Why personal loan leads lose most of their value once the real-time borrower journey ends, and why the best time to monetize a declined borrower is while they are still looking.
Sep 2, 2026
Lead Data Retention: How Long Should You Keep It?
Canadian privacy law does not give you one retention period for leads. A practical framework for lead generators and buyers, plus what Law 25 and PIPEDA actually expect.
Aug 11, 2026
Canada's New Privacy Law: What Bill C-36 Means for Lenders and Affiliates
Bill C-36 would replace PIPEDA with the Protecting Privacy and Consumer Data Act. What changes for lenders and affiliates, plus a province by province map.
FAQ
Frequently asked questions
CreditMarketing.ca is the affiliate and lead generation network behind consumer brands such as Loans Canada, My Auto Approval and Prêts Québec, which we have owned and run since 2012. Affiliates send us traffic and earn commissions. Lenders, car dealerships, home equity brokers, credit counsellors and insurers buy the leads those brands generate.
Create an account and tell us about your traffic. One of our affiliate managers will then meet with you to review your sources and approve your account. Every account is reviewed by a person before it can send traffic.
Loans Canada is reserved for our top partners. Most affiliates start with our other offers, including My Auto Approval and Prêts Québec, and your affiliate manager can talk to you about Loans Canada as your traffic grows.
Affiliates based in Canada or abroad can apply. The offers are for Canadian consumers, so your traffic has to reach people in Canada. International affiliates are paid by wire transfer or PayPal.
Email, social, native, display, search and content sites are all common. Tell your affiliate manager which sources you plan to use during onboarding. All promotion must follow our compliance checklist, and email campaigns must comply with Canada's Anti-Spam Legislation (CASL).
Commissions depend on the offer, the traffic channel and lead quality. Top payouts on select offers reach $400 or more per qualified lead. Your affiliate manager shares current rates for your vertical when your account is approved.
Both, depending on the offer. Some offers pay per qualified lead (CPL) and others per funded loan (CPF). Each offer in your portal shows how it pays.
Payment terms are set case by case, from weekly for top affiliates to Net 30. Affiliates in Canada are paid by EFT (electronic funds transfer). International affiliates are paid by wire transfer or PayPal.
Yes. When a buyer returns a lead, for example because the contact details are invalid, the commission on that lead is reversed. Returned leads are marked in your reporting, so you can see which ones were affected and fix the source.
Every offer has a tracking link you can tag with your own sub IDs, and commissions show in your portal in real time. We also support:
- Real-time S2S postbacks for every commission
- Separate postbacks when a lead is created or a commission changes
- Hashed match keys for the Meta Conversions API in your postback URL
- HTML pixels (Facebook, TikTok, Google and others)
Yes. Ask your affiliate manager about our form pre-fill and iframe options.
Yes. Our pre-pop API sends visitors to our application forms with the details they already gave you filled in, and lead buyers can report funded loans and returns by API. Approved partners find the full documentation in the partner portal.
Yes. Affiliates get our in-house banners, email copy, landing pages and other marketing material, and our team can advise on how to promote each offer on your channels.
See our lead generation services for advertisers or for car dealerships, or create an account and a member of our sales team will contact you.