CreditMarketing.ca

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Insights, guides, and updates from Canada's largest loan affiliate network.

Canada's New Privacy Law: What Bill C-36 Means for Lenders and Affiliates

Bill C-36 would replace PIPEDA with the Protecting Privacy and Consumer Data Act. What changes for lenders and affiliates, plus a province by province map.

By Cris Ravazzano · Aug 11, 2026

Smaller Market, Bigger Wins: The Case for Affiliate Marketing in the Canadian Loan Space

Why the Canadian loan space is a win for affiliates: less competition, a stabilized lender pool under the new 35% APR cap, and CASL as a moat, not a dealbreaker.

By Cris Ravazzano · Jul 15, 2026

Email Deliverability for Affiliates and Lenders: A Complete Guide

Google and Microsoft now reject non-compliant email. Learn the authentication, testing, warmup, and monitoring steps that keep your email campaigns in the inbox.

By Cris Ravazzano · Jul 13, 2026

5 Events Where You Can Meet the CreditMarketing.ca Team in 2026

From Budapest to Las Vegas, here's where the CreditMarketing.ca team will be in 2026 and early 2027. Five of the biggest affiliate marketing and lending events, plus an open invite to meet us in person, whether you run finance traffic or buy loan and credit leads.

By Cris Ravazzano · Jun 25, 2026

Who Actually Gets Funded: A Messaging Playbook for Smarter Lead Generation

An insights breakdown of the latest Loans Canada loan approval study, based on half a million applications from early 2026, translated into targeting and messaging affiliates can use this week.

By Cris Ravazzano · Jun 23, 2026

Is My Lead Provider Sending Me Leads Legally? A Lender's Due-Diligence Checklist

On a purchased lead, the compliance risk lands on you, not your vendor. How to vet any Canadian lead provider on consent, channel, privacy, and licensing.

By Cris Ravazzano · Jun 19, 2026

Running Loan Offers in Quebec: What Affiliates Get Wrong

Quebec has its own consumer protection law, OPC licensing, high-cost credit rules, Bill 96 French requirements, and Law 25 privacy regime. What affiliates need to know.

By Cris Ravazzano · Jun 3, 2026

How We Use IBV to Improve Weekend Conversions

Weekend loan leads convert worse on many networks. Learn how we use embedded IBV (Instant Bank Verification) to unlock more lenders and keep your weekend payouts strong.

By Cris Ravazzano · May 28, 2026

9 Traffic Channels for Loan Affiliates, Ranked by What Actually Works

A ranked guide to the 9 traffic channels Canadian loan affiliates actually use to promote personal loan and auto loan offers, with the tradeoffs, costs, and where to start based on your skillset.

By Cris Ravazzano · May 20, 2026