CreditMarketing.ca
Insights, guides, and updates from Canada's largest loan affiliate network.
In a lender pool this small, more buyers does not mean more demand. What CASL lets a lead buyer actually do, and why revenue per applicant is the number that matters.
Why personal loan leads lose most of their value once the real-time borrower journey ends, and why the best time to monetize a declined borrower is while they are still looking.
Canadian privacy law does not give you one retention period for leads. A practical framework for lead generators and buyers, plus what Law 25 and PIPEDA actually expect.
Bill C-36 would replace PIPEDA with the Protecting Privacy and Consumer Data Act. What changes for lenders and affiliates, plus a province by province map.
Why the Canadian loan space is a win for affiliates: less competition, a stabilized lender pool under the new 35% APR cap, and CASL as a moat, not a dealbreaker.
Google and Microsoft now reject non-compliant email. Learn the authentication, testing, warmup, and monitoring steps that keep your email campaigns in the inbox.
From Budapest to Las Vegas, here's where the CreditMarketing.ca team will be in 2026 and early 2027. Five of the biggest affiliate marketing and lending events, plus an open invite to meet us in person, whether you run finance traffic or buy loan and credit leads.
An insights breakdown of the latest Loans Canada loan approval study, based on half a million applications from early 2026, translated into targeting and messaging affiliates can use this week.
On a purchased lead, the compliance risk lands on you, not your vendor. How to vet any Canadian lead provider on consent, channel, privacy, and licensing.